Facebook is launching Trending Topics

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Back in August Facebook started testing out a Trending Topics feature, which is similar to Twitter. Today Facebook is launching a redesigned “Trending” section on the sidebar in the U.S., U.K., Canada, India, and Australia. It shows personalized lists of the most mentioned words and phrases at that current time. There is also explanations on why that Trend is appearing at the current time.

When clicking through that Topic, it will show a Page of mentions by friends, Pages, and public posts and those people and brands can be followed. The Trending topics on Facebook will be rolling out to all users in the next few weeks. The mobile version is still being tested.
Facebook Trend
Trending Topics is not the only idea that Facebook got from Twitter. Facebook started to support hashtags, verified profiles, and embeddable posts recently. The company also got the idea of using the @ symbol to tag users just like Twitter replies.

[Source: Facebook]

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Facebook’s Iowa Data Center Will Run Entirely With Wind Power

Screen Shot 2013-11-15 at 1.34.30 AM
Facebook announced this past week that their data center in Altoona, Iowa will be 100% powered by the wind when it opens in 2015.  This will be Facebook’s second data center to run entirely on renewable power the one in Lulea, Sweden opened.

The electricity for this data center will come from a wind project in Wellsburg, Iowa. The wind project and data center are both currently under construction.  The wind project will be operated by MidAmerican Energy.

“When we settled on Altoona as the location for our fourth data center, one of the deciding factors was the opportunity to help develop a new wind project in the state. The project brings additional investment and jobs to the region, and in effect it makes it possible, on an annualized basis, for 100% of our energy needs to be met entirely with one of Iowa’s most abundant renewable resources. We are committed to reaching 25% clean and renewable energy in our global data center mix in 2015, and we will continue to work with utilities and other partners on supply options for our other data centers,” said Facebook in a blog post.

[Source: Wired]

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Facebook Confirms That Your Posts Can Be Used For Ads

Mark Zuckerberg
Facebook has made changes to their privacy policy that confirms what a user posts on the social network website can be used as advertisements.  The change in the privacy policy states that by having an account on the social network, users are allowing them to use postings and other personal information for advertising.

Teenagers are no exception to these policies.  Facebook recently faced criticism for their ad policies.  The Federal Trade Commission (FTC) previously investigated Facebook over their plans.  Facebook said that these new changes are not drastic in terms of privacy for teenagers.  Facebook’s Sponsored Stories can rebroadcast user posts that praises the relevant product to their friends. This type of advertising is appealing because people trust recommendations from their friends.

Below is an example that Facebook’s Chief Privacy Officer Erin Egan gave in a blog post:

sweet shop

As you can see, in this example, Krishna has “liked” the Sweet Stop. Once he liked it, his friends were eligible to see that “like” elsewhere on Facebook – for example, on his timeline, in their News Feed, or through Graph Search. Above, we paired his “like” with a Sweet Stop ad, and then showed it to some of those same friends.

Here’s how it works:

- The social context we display alongside ads, like the example above, are based on the actions you take on Facebook such as liking a Page or checking into a location.

- So when we show an ad for the Sweet Stop, we may simply let Krishna’s friends know that he “likes” it. That’s all that is happening in the example above.

- We absolutely respect your privacy settings on these types of ads – and limit who can see them – based on who you allow to see your “likes.” For example, if Krishna only allowed family members to see that he “liked” Sweet Stop –then only his family members could see this ad paired with the “like” story.

- So, at the end of the day, Krishna – and you – have control over the information sharing on this type of ad. You can also control this by opting out of social advertising. If you want to learn more about the controls you have, please visit Advertising on Facebook.

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