Hashtag Your Way to Relevance on LinkedIn

Linkedin launches hashtags and as usual has jumps the gun on Facebook, confident in its position in the digital landscape. A no non-sense approach to making its social networks practical and in touch with the ever growing needs and demands of always on users.
The addition of a #hashtag feature works exactly in the same way it does on Twitter and is not all altruistic. Facebook has also announced its own hashtags to be on their way. It is a great way to open new advertising modes and services. Trending on a Twitter hashtag is one of the holy grails of social media.

The adoption of hashtags by major social networks is also a response to three compounding factors: their use by major advertisers, consumers and the need to provide ways to sift through mountains of social chatter and quickly cut through the clutter. Take a look at the video below for a quick overview.

[iframe width=”480″ height=”360″ src=”http://www.youtube.com/embed/OuEKAiyc3rc?rel=0&vq=hd720″ frameborder=”0″ allowfullscreen>]

#Hashtags have long been in existence in the Twitter world. See how they already were allowing Twitter 1,000,000 words for 140 characters back in 2011 (a century ago in digital terms). If you’re not familiar with #hashtags or havent been using them, it’s time to remedy to that. In a world where data produced is exploding, where most communications are digital and where your counterparts’ attention span is melting like snow in the sun, here are a few personal advantages to using Linkedin hashtags:

  • Express only the most important in your message / post / update and leave the context and details to be illustrated by the hashtag
  • Demonstrate that you are in the know by using the most relevant hashtag. Do your home work first.
  • Deliver value in what you say or share, showing your audience that you are conscious of their time… and minuscule attention spans
  • Get noticed by using a specific hashtag and embark on the stream of people interested in particular subject
  • Create your own and use it as a way to brand yourself, your product or service

If you’ve been using #hashtags what other advantages have you seen of them? Let me know  in the comment section below.

If you haven’t, try it and you’ll see how handy they are and how quickly you may get addicted to them. Even using them in places where they wont link anywhere, like in good old emails. Some words don’t need link anywhere else to illustrate a #context, a #position or a #sentiment.

#exciting!< click it to see how people are using it. An excellent way to dive right in. As for the original Digital Health post in Linkedin, just click.




2 Replies to “Hashtag Your Way to Relevance on LinkedIn”

  1. Lots of folks have been using hashtags on Facebook for years simply by posting their tweets there (which looks rather ridiculous to me) …and now they’ll be “street legal”. Sigh. I found it refreshing to not have hashtags everywhere I go….(like LinkedIn). It’s the way of the world I guess. They do give us better control on what we WANT to see.

    1. Hi Gerry,
      I don’t believe a hashtag needs a # in front of it to be useful. Hashtags will only be as ridiculous as as their networks make them to be.
      Facebook recently on its mobile app recently turned all links into black bold. Preparing or hashtags? For now I think it works well, dont you?
      In a world where petabytes of data pop up like mushrooms on a rainy day and where 80-90% of those data are unstructured, the structuring ability of the hashtag concept is hard to pass up. As are the advertising modalities and business opportunities it opens up for social networks.
      I think a # is only a mean to an end, as is most technology, triggering a system to categorize a term. It initiated in Twitter who kept it visible while LinkedIn turns it into the ubiquitous blue link that the masses are used to and Facebook makes it black bold. Once the concept takes hold that might evolve, to benefit usability and ease of reading.


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