Linkedin launches hashtags and as usual has jumps the gun on Facebook, confident in its position in the digital landscape. A no non-sense approach to making its social networks practical and in touch with the ever growing needs and demands of always on users.
The addition of a #hashtag feature works exactly in the same way it does on Twitter and is not all altruistic. Facebook has also announced its own hashtags to be on their way. It is a great way to open new advertising modes and services. Trending on a Twitter hashtag is one of the holy grails of social media.
The adoption of hashtags by major social networks is also a response to three compounding factors: their use by major advertisers, consumers and the need to provide ways to sift through mountains of social chatter and quickly cut through the clutter. Take a look at the video below for a quick overview.
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#Hashtags have long been in existence in the Twitter world. See how they already were allowing Twitter 1,000,000 words for 140 characters back in 2011 (a century ago in digital terms). If you’re not familiar with #hashtags or havent been using them, it’s time to remedy to that. In a world where data produced is exploding, where most communications are digital and where your counterparts’ attention span is melting like snow in the sun, here are a few personal advantages to using Linkedin hashtags:
- Express only the most important in your message / post / update and leave the context and details to be illustrated by the hashtag
- Demonstrate that you are in the know by using the most relevant hashtag. Do your home work first.
- Deliver value in what you say or share, showing your audience that you are conscious of their time… and minuscule attention spans
- Get noticed by using a specific hashtag and embark on the stream of people interested in particular subject
- Create your own and use it as a way to brand yourself, your product or service
If you’ve been using #hashtags what other advantages have you seen of them? Let me know in the comment section below.
If you haven’t, try it and you’ll see how handy they are and how quickly you may get addicted to them. Even using them in places where they wont link anywhere, like in good old emails. Some words don’t need link anywhere else to illustrate a #context, a #position or a #sentiment.
#exciting!< click it to see how people are using it. An excellent way to dive right in. As for the original Digital Health post in Linkedin, just click.